Job Titles and Career Options

Job Titles and Career Opportunities within the Web Profession

Web Professional job and career opportunities vary from the highly technical, creative and artistic to the more business orientated. Many Web professionals wear multiple hats and have expertise in all aspects of Web design, Web development, E-Commerce and Web business including Web marketing and Web content.

The following is a representative sample of the more commonly known titles. Follow the links to interview of practicing Web professionals in their ares of specialty for an in depth look at what they do, where they work and what skills are required.

Web Designers
are masters of the visual arts and creating look and feel that drives a successful website, that capture and keep visitors’ interest and usable designs that meet or exceed the requirements and preferences of their audience. Most Web Designers work for small business or freelance. Small Business Web Designers wear multiple hats. For example, many Web Designers also provide Web Development and Web Business services such as programming, Web Marketing and Search Engine Optimization and Web Administration. For an overview and an interview of a Small Business Web Designer follow this link.

Web Developers are masters at optimizing web site structure and interactivity. They use database tools and custom applications to enable the site to deliver the highest quality experience to the user. Web Developers that work for small business organizations wear multiple hats. They may be responsible for a wide of variety of task that include some aspects of Web design and Web business strategies. In larger organizations, Web developers may have a narrower focus with specialties that include front end or back end Web development. Front End Developers for example, focuses on client side technologies including HTML, CSS and JavaScript that are oriented to presentation logic of a Website. Back End Developers for example, focuses on programming the data and business logic functionality. For an overview and an interview of a practicing Web professional Front End Web Developer follow this link.

Webmasters are practitioners of web technologies and communication. They are responsible for all aspects of an organization’s web presence, including server management, web content development, web design and web development, technical operations, and web business management including web marketing and search engine optimization. They may have specific areas of expertise, but are most valuable as generalists who can manage all aspects of web operations and eCommerce. For an overview and an interview of a practicing Web professional Webmaster follow this link.

Web Marketers provide the essential business elements of Web creation for their customers. Services provided range from creating Website messaging and branding. Web Marketers are proficient with helping customers achieve their online organizational goals by assessing the needs and wants of the clients target markets and delivering the desired satisfactions. Skills include strong business communication and business development expertise that achieve organizational goals. Web Marketer’s that focus on small business customers often times also serve as the Web Designer responsible for the over all look and feel. For an overview and an interview of a practicing Web professional Web Marketer follow this link.

Web Administrators are masters at acquiring and configuring the hardware and software infrastructure behind successful sites. These technology professionals possess expertise in servers, routers, security, network management, and systems maintenance.

E-Commerce Managers are masters at developing and executing web marketing and e-commerce strategies and operations. They understand customer and organizational needs and define and manage the goals and needs of the site.

Web Consultants are professionals in designing, building and overseeing Web sites for medium or large companies or personal businesses as the Web manager or project manager. For an overview and an interview of a practicing professional follow this link.

User interface Designers focus on the user’s experience and interaction. The goal of user interface design is to make the user’s interaction as simple and efficient as possible, in terms of accomplishing user goals—what is often called user-centered design. Good user interface design facilitates finishing the task at hand without drawing unnecessary attention to itself. For an overview and an interview of a practicing professional follow this link.

Search Specialist are proficient with Search Engine Optimization (SEO) and Pay per Click (PPC) knowledge. Search specialist conduct analysis and optimization of website to improve results. They also provide pay per click management, including Google AdWords, provide campaign strategy services, bid management, reporting and analysis.

User Experience Design (UXD) is a broad term used to explain all aspects of a person’s experience with the system including the interface, graphics, industrial design, physical interaction, and the manual. It is also referring to the application of user-centered design practices to generate cohesive, predictive and desirable designs based on holistic consideration of users’ experience. In most cases, User experience design fully encompasses traditional Human-Computer Interaction (HCI) design and extends it by addressing all aspects of a product or service as perceived by users. For an overview and an interview of a practicing professional follow this link.

Web Content Strategist are responsible for the planning, development, and management of informational content written or in other media.
content strategy refers to the planning, development, and management of informational content—written or in other media. The term is particularly common in web development since the late 1990s. It is recognized as a field in user experience design but also draws interest from adjacent communities such as content management, business analysis, and technical communication. For an overview and an interview of a practicing Web Content professional follow this link.

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