What is a Web Professional?

Web Professional Occupational Brief

What is a Web Professional and where do they work?

Web professionals design, development, maintain, market and manage Web sites and Web applications. In small companies, Web professionals may wear multiple hats managing the visual, the technical and the business aspects of the organizations Web presence and strategy. In larger organizations, Web professionals may participate in teams. Teams vary from organization to organization but typically range from the highly technical, artistic to the business and marketing departments.

Where do Web professionals work?

Small Businesses
Internet related companies
Consulting firms
Government agencies
Academic organizations
Independent Contractors
Large corporations
Public accounting firms
Anywhere else

What skills are needed to be a Web professional?

Of all of the career industries, the Web profession requires perhaps the greatest cross-disciplinary interaction and development processes requiring the whole brain (left and right) connections. This is due to the combined skills most sought out by employers today because the work in Web profession requires an element of art and design, technology, business and communication, self management and project management skills.

General Skills Required

General working knowledge of the Web
Keen technical, project management and problem solving skills
Good business sense
Solid communication skills (oral & written)
Strong computer skills

Specific Skills Required

Depending upon the role, Web professional skills range from:

Web Design (XHTML, Web graphics, CSS, JavaScript, Visual layout)
Web Development (PHP, .Net, Content Management Systems, Database)
Web Administration ( Server management and Maintenance)
Web Consulting ( All of the above and management and customer service)
Search Specialist ( Search engine optimization, Search marketing )
Content Specialist ( Content and Copy skills)

What do Web professionals do?

An example includes, conducting studies for the deployment of a companies and or organizations web presence.
Estimating the amount of money to be set for a companies online strategy.
Determining the best technology that meets the need of the client.
Participating in various aspects of company/corporate planning, such as Web Marketing, Social Media and Technology planning.

What is the career outlook for Web professionals?

Web professional jobs are in high demand. The U.S. Bureau of Labor Statistics reports the Web as the fastest growing industries in the U.S.

How do I become an Web professional?

Education and Training Required for becoming a Web professional is available online and through community colleges and training companies.

Pay Scale and Salary Range:


Advice for Web Professionals

Develop disciplined self study habits.
Take a well-rounded curriculum that includes both design and development.
Sharpen your communication skills.
Take Web professional certification exams while in school – the sooner you start, the sooner you will finish.
Consider becoming a member in the association for Web professionals WebProfessionals.org

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